Styling a New Luxury Brand: Infiniti
I wrote here about the 1990 Lexus, a successful new luxury brand. In this post, the subject is Infiniti, another new Japanese luxury brand launched around the same time. Specifically, the model Q45 (marketed model years 1990-96). Its Wikipedia entry is here . As mentioned in the earlier post, stylists and management surely paid attention to potential competitors. Below are cars in the American market that were in production during the time Q45 styling was developed. They were selected on the basis of having wheelbases fairly similar to that of the new Infiniti. Their designs are compared to that of the Q45. Most of the images below are factory-sourced photos. Gallery 1985 Cadillac Sedan DeVille Basically 1970s-'80s "three box" angular styling featuring large glass areas. The main concession to aerodynamic efficiency is the slanted windshield. 1981 Lincoln Town Car This model remained in production during the 1980s. Its design is even more ...