Spotify and Riot Games collaborate to bring exclusive audio world into "League of Legends"
Spotify announced its E-Sports partnership with Riot Games, thereby creating a unique and seamless sound universe for millions of League of Legends fans around the globe. At the same time, Spotify also became the exclusive audio provider - and first - for League of Legends.
In this first collaboration, Spotify and Riot Games will unveil the behind-the-scenes process for creating Worlds Anthem, developing various podcasts, select playlists, and releasing a new Esports Music League of Legends portfolio. on Spotify. This collaboration demonstrates both brands' commitment to creating quality digital content as well as providing a memorable experience for fans.
Multiplayer Online Battle Arena League of Legends is the largest esports arena in the world. Last year, a series of tournaments were held in more than 37 different cities across five continents with record views, with an average of more than 21.8 million people watching each minute watching the World Championship Final. World 2019. Gamers and fans not just playing games: They also listen to music. The official League of Legends soundtrack attracts more than 4.8 million listeners on Spotify each month - a relatively high number that includes both Spotify players and users.
“Our partnership agreement with Riot Games will create the first audio universe available to millions of Spotify and League of Legends fans globally. As the exclusive - and first - League of Legends global audio service partner for League of Legends, we will create a world-class online audio streaming experience for our users, enabling music discovery. and podcasts are easier than ever. ” June Sauvaget, Global Consumer and Product Marketing Manager.
“Music and sound are an essential part of our sports and games, so we're excited to partner with Spotify to give fans a platform where they can reward. The ultimate performance of League of Legends, ”said Naz Aletaha, Head of E-Sports Partnership at Riot Games. “As an innovation pioneer in their field similar to Riot Games, Spotify helps us challenge the limits of combining sports, technology, entertainment and music to create immersive experiences. symbolism and content inspiring for generations ” .
Things that fans can experience
League of Legends Esports Music Category : Music is already a very important part of the League of Legends world, but Spotify takes music to the next level by creating its own portfolio of players. Get ready to look forward to new songs, podcasts and playlists inspired by the gaming community, including the official League of Legends playlist and the Road to Worlds 2020 playlist, among more playlists coming soon.
Exclusive and original podcasts: Spotify and Riot Games are working together to create and release several new League of Legends podcasts. Untold Stories: Top Moments from the Worlds - a nine-episode podcast leading up to the 10th League of Legends World Championship this fall - will be the first. Listeners will hear about top gamers and epic tunes through game highlights, interviews, game sound effects and new interviews with players. main. Based on this extended partnership, Spotify and Riot Games look forward to continuing to develop similar podcasts over the coming years.
Music Moment Enhance: Spotify will be providing fans with behind-the-scenes images throughout Worlds Anthem's creation through Worlds Anthem Takeover on Spotify. This song is a highly anticipated epic song this year. It will be released alongside a separate music video (Bespoke MV) and will be performed during the Grand Finals Opening Ceremony, warming the atmosphere to kick off a grand event. In previous years, Riot Games collaborated with artists such as Imagine Dragons, The Glitch Mob and Against the Current.
Spotify and Riot Games are committed to continuing to work together to create compelling audio experiences for fans of music, podcasts, games, and more in the near future. For more details on the new partnership, visit Spotify's blog, For The Record .
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