Subaru Ireland launches new cars purchase website

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Subaru Ireland anticipates that 80pc of sales in 2021 will come through a new sales website which the brand's distributors here have just launched, writes Brian Byrne.

The website at subaru.ie has a simple theme — Configure, Finance, Collect — reflecting a 5-step process which also, uniquely in Ireland according to the company, provides a valuation online for a trade-in vehicle.

The system also allows for a buyer's preference to collect or have the car delivered by their local dealer.

An online discount voucher of €2,000 or reduced PCP/HP finance APR is being offered to those who use the new system to purchase their Subaru. 


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